Event staffing campaigns nationwide. At Events Staffing Agency we are providers of trained skilled events staff. We work with brands and agencies to plan and execute event staffing campaigns. Not only do we provide motivated & reliable event staff, Events Staffing can manage logistics and uniform requirements.
Product Sampling & Leaflet Distribution Staff
Product Sampling in Train and Tube Stations are very effective. If you are product sampling outside then it’s called guerrilla marketing. Guerrilla marketing staff are the same as in inside the station however, without permits. This obviously saves huge amount of cost and the effectiveness can be just the same as you can cover all entrances. The chance nowadays of being moved on if you are giving away free samples are 10% and a 90% chance of you being able to distribute all your products. All options are open to the client. Call 0207 607 2568
Event Staffing Agency Nationwide
Event Staffing
In Tube Stations
95%
Leaflet Distribution Staff
Guerrilla Product Sampling Outside Stations
99.9%
Effectiveness
Results
100%
Exhibition Staff for trade shows at NEC Exhibition Center or Olympia. Our trained exhibition staff will engage with your target audience driving audiences to your exhibition stand. At Event Staffing Agency we match our exhibition staff to your brand. It is important to train our staff so if you have a staff brief we would like this before hand so that the exhibition staff are up to speed on the task ahead. Alternatively there can be a training session before the exhibition commences.
Costume Characters, leaflet distribution staff, bar staff for all events. A leading event staffing agency who is cost effective. Areas Covered, London, Birmingham, Manchester, Scotland, Liverpool, Newcastle, Bristol, Milton Keynes and more.
Spreading the values of your brand is a job for trained experts, which are prepared to do much more than just engage your target audience. When you hire Bar Staff, you have to make sure that you can count on these individuals and their skills to be proactive in promoting your company and its services, without being too persistent.
We are happy to help you outsource your promo staff needs by offering you access to experienced, outgoing and trained staff for your events. Recruiting temporary personnel is always a hassle as you must look for a variety of individuals with various qualities to fill in positions for: Shot Girls, Cocktail Bar Mixers, a Party Hostess and so on. Why not leave this task to us?
Focus on planning your event, while we take care of the staffing situation and help you save time and energy. After all, this is a time consuming task that might not turn out as you expect it to – when you do not have the option to pick experts that have been part of corporate parties before. To ensure your guests and prospective customers/business investors will be left with a great impression, you must focus on offering them a fantastic experience.
This is where we come in. Our Bar Staffing solutions will meet your needs. They will be there on time, ready to fill in their role of being an additional part of your brand – an extension to it, if we may say so. Every single employee, be it permanent or temporary, that your guests come in contact with will have an impact on the way they feel about your business. Allow us to only associate positive qualities with your brand. Do not hesitate to get in touch with our team so that we can talk about your Bar staffing requirements and help you prepare for your next function!
Hire Bar Staff London & Nationwide
A critical element in the success of any event is to have the most outstanding service. When a brand is hosting a special occasion, bar staff are front line with the customers and if this aspect fails to give a good impression, then loyalty and image pends from a thin line. Regardless of your commercial objectives, providing impeccable staff is essential to sustaining a good reputation and providing a memorable customer experience.
Hire Temp Bar Staff, Hire Cocktail Mixer Bar Staff, Bar Staffing Agency, Bar backs.
Product Sampling Bar Staff, Hire Promo Models Bar Staff, Brand Ambassadors Bar Staff, Hire Festival Bar Staff. Qualified bar staff through a bar staffing agency. We provide cost effective bar staff, promo alcohol drink sampling staff, Party Hostess hire and drinks product sampling staff.
Bar Staff – Waiters
Shot Girls
Cocktail Mixers
Hostesses – Bartenders
Hiring bar staff is very demanded nowadays, making the right choice will open possibilities to attract thirsty patrons, spread the word of new products and encourage sales. After all, professional and friendly bar staff will always make your audience feel welcome, and there is no better way to ensure this than referring to bar staffing experts. They will make your whiskey sours out of the lemons falling into your firm. Staffing challenges solved.
Hire trained bar staff for all types of events London & Nationwide. Our bar staff are friendly, motivated and skilled.
Our promo staff is trained to respond to your needs, whether it is a small promo activation or a large one, and whether it’s a side street pop up shop or in the centre of the city. We aim to ensure a smooth experience while promoting any brand or products.
Our team can offer so much more than teams of promo girls, promo guys handing out flyers. From providing access to the best promo spaces right through to gaining permits for street sampling, you can rely on Events Staffing Agency to take care of every little detail when it comes to your promotional event.
Events involving temporary promo staff for marketing activations can be demanding work, whether this is an experiential marketing campaign , product sampling, in-store, street leafleting, exhibition staff, pop up shop or retail temp staff.
Product Sampling Agency
Event Stewards
Promo Alcohol Drink Sampling Staff
Event Stewards
Promotion Staffing Agency
Train Station Staff
Guerrilla Marketing Staff
Promo Sampling Staff
Product Sampling Staff
Hire Exhibition Staff
Product Sampling Staff
Hire Promo Girls
Promo Staffing Agency
Promo Girls
Hire Temp Event Staff
Hire Costume Staff
Promotions & Events Staffing Agency
Product Sampling Agency UK
Promotional Festival Staff
Retail Sales Staffing Agency
We Have a Database of Over 3000 Trained Promo Staff Nationwide
It is a hassle to recruit temporary staff, and that is why it is better left in our hands. What do you expect from the professionals you hire to represent your brand for your marketing events: punctuality, courtesy towards your guests and passersby? Every brand has values and messages unique to them, and we’re here to spread those while mingling with your target audience in an as pleasant manner.
Our staff is not just reactive; we’re proactive with the engagement of those that may be interested in the product and services your company offers. Even though your event is temporary, the promo professionals you hire should be aware of several salient facts about your brand and what you are promoting. We can guarantee a team that’s up for any challenge! Let’s talk about your next event and what you need regarding staff, logistics, branded merchandise and permits!
Adhouse approached Event Staffing Agency London on behalf of Footlocker wanting a simple but effective promotion, to drive footfall, generate an increase in consumer interest, and drive sales across their two Oxford Street stores.
As leading event staffing agency we were able to quickly source and recruit a team of sporty motivated event staff. Sporty Brand Ambassadors were selected so as to fit the brands personality and image. The team were dressed in branded T-shirts, jeans and trainers and descended on to London’s busy Oxford Street to embark on a 2 day ‘Scan and Win’ Foot Locker promotion.
Leafleting Staff London – Promotional Staffing – Leafleting Staff
Trained Leaflet Distribution Event Staff – Street Team leafleting Staff
This exciting event promotion was geared around encouraging passers-by to go into the Foot Locker store, whilst at the same time leafleting staff handing out the ‘Scan and Win’ cards to the relevant target audience members. The campaign mechanic was designed to give consumers the chance to win a number of great prizes, which included several pairs of brand new trainers and £20.00 Footlocker vouchers.
In response to this campaign, the feedback from Foot Locker was outstanding! There was a significant increase in footfall at the stores during live activity. The consumers were eager to find out if and what they had won, and as a result there was a notable increase in interaction with sales staff, generating a positive buzz and a boost in sales.
Results:
200,000 OTS (Opportunities to see)
12,000 interactions
An increase in footfall was reported at both stores
Hire event staff London form a leading events staffing agency. Quick turnaround for quotes and bookings for last minute staff nationwide. Our internal staffing team will book your selected event staff that match your brand profile. Weather you are planning a one day promotion or long term product sampling campaign, events staffing agency has the right selection of events staff for you.
If you are looking to book costume characters, models, promo girls or promo guys speak to the leading event staffing experts. Pop up shops is a fast and growing trends where we see many clients asking for event staff. We are able to provide you with event staff who will manage your pop up shop. and logistics.
Hire Events Staff
Relying on just any temporary employees to promote your brand is never a good idea. Instead, you should spend your marketing budget on the services offered by our experienced event staffing experts. What makes us different from any other staffing agencies out there is the way we match our professionals with your brand’s profile. We don’t just send over people that might be right for the job.
We focus on selecting the best staff for your promotional needs. When you need to Hire Event Staff, you can count on us to complete the task successfully. Our team is prepared to help you in a variety of situations, regardless if we are talking about a one-time event or a long term sampling campaign. We can even supply promo girls and promo guys for pop up shops – events that have already started gaining traction in the marketing world.
When you want to do what is best for your business, the smartest idea you could have would be to outsource certain needs, such as finding staff for your marketing activities. Any events that you intend on planning, we are here to offer you access to a variety of services, including trained professionals ready to engage with your target audience. We can even help with costumed characters that will talk to people who pass by them on the street!
Why should you just worry about this entire Event staffing situation on your own when you could just rely on our expertise? Our team is delighted to meet your requirements for any type of event that you may have in mind. You should consider contacting us in the shortest time possible so that we can have a quick discussion about the promo party or campaign that you are currently planning and start working on it!
Hire Events Staff London – Birmingham – Manchester – Scotland
One branch of the alternative marketing movement that has been getting more and more attention, and becoming more and more popular, is making marketing personal. Advertisers seek to create personal connections with the people that they are seeking to entice to purchase their product. This can be done in many ways, but the most solidly constructive is the creation of “street teams.”
Street teams are paid conversationalists. They go out into a market, generally large cities, and hit the streets. They chat up people they pass, touting a particular product or brand. They paper a city with flyers and posters for that product. Often, they hand out free sample or even full-size versions of the product being touted.
Hire Event Staff
This model is the first step in creating buzz. You have to get people talking about your product to create the word of mouth network that will make your product take off. Advertisers have discovered that one way to start the network of personal connections that is buzz is to force personal connections between your consumers and your company.
The Freebie Factor
Tapping into the power of the freebie works. Just ask Ford Motor Company about the success of its product seeding campaign for the Ford Focus. Ford gave advance models to employees of celebrities like Madonna and Adam Sandler, so the cars would become de facto commercials parked in front of the hippest clubs, restaurants and parties in town. From a base of a mere 120 influential Gen Y hipsters in five key markets, Ford moved a fleet-worthy 286,166 units in its first year.
The Ford Focus promotion was not exactly the same kind of personal contact that the street team embodies, but it does follow some of the same precepts as the personal contact model: people trust people outside of the advertising world much more than they trust people in the marketing world. By giving the cars to “normal” people, Ford created some kind of personal connection between the recipients of their freebies and the consumers they were trying to reach, Ford created buzz. The people that were given the cars were not paid marketers, and they were not celebrities. They were just people, with perhaps slightly more glamorous lives than the average consumer. Even this tenuous personal connection is enough to jump start people talking, and trusting what is said.
Similar strategies have worked for Rocketmail during their free email ‘grand opening’. Each subscriber e-mail went out with a recruitment message to the recipient and the implied endorsement of the sender. This was a much more direct personal-connection campaign. The assumption is that people would be sending email to people they knew; the implied endorsement was then seen as a personal endorsement from one person to another, where the two people did have a personal connection. The net result was what some view as the fastest new product adoption rate in history—from zero to 12 million members in just 18 months.
Tag Team Teasers
Teasers that literally tease us – in more ways than we’d publicly admit – work wonders in 2016. Following the 5 seconds of engagement rules similarly to website design, personalised marketing uses teasers to captivate someone within 5 seconds – or risk losing them.
Score one for the new generation of buzz marketers. While those schooled in so-called “classical” guerrilla marketing techniques may hold that viral marketing drives consumers to the product, many new age practitioners like Big Fat, a Manhattan-based viral marketing agency, are going a step further. They recruit street marketers to take the product to the people for clients like Nestlé, Nintendo and Pepsi.
Other tag teams earning notice for their ambush marketing tactics include:
Lucky Strike Force crews—armed with iced coffee and beach chairs in summer, hot coffee and cell phones in winter—attempted to make exiled smokers more comfortable outside office buildings.
Hebrew National “mom squads” hit the road in SUVs, firing up the barbecue grill for impromptu backyard parties replete with product samples and coupons.
Sony Ericsson couples equipped with the new T68i cell phone/video camera wandered the streets of New York and Los Angeles pretending to be tourists. Passers-by kind enough to agree to take their picture got an unsolicited product pitch in return.
Honestly, It’s Not Hard
If you are looking to boost your buzz marketing reach, there is a great deal to be said for networking in the most effective manner. Some people take to networking very easily while other people struggle to deal with this sort of situation. Technically there is nothing difficult about networking, but many people feel strange or at odds with this sort of approach.
Source: http://www.business2community.com/
Looking for an Event Staffing Agency to assist with your promotional marketing or hire flash mob staff? call: 0207 607 2568
Experiential Marketing
Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies. Nick Adams, managing director of Sense, which boasts Innocent, The Economist and Warburton’s among its clients, recently published ‘Real World Ideas – A Guide to Modern Experiential Marketing’.
He argues that changes in media consumption mean a ‘coming of age’ for experiential marketing.
“We genuinely believe now is the most exciting time in experiential marketing that there has been in the last 10 years,” he said.
“The reason is that experiential marketing has become mainstream and it is incredibly aligned to how brands now are looking to connect to consumers.”
Adams said many agencies are increasingly adding experiential initiatives into overall marketing plans, as it is becoming the most ‘relevant’ and ‘meaningful’ way to connect to consumers. This has been driven by the way people are consuming media and the fact that traditional advertising is simply not providing the same benefits for brands that it used to.
“Consumers are spending hours a day looking at stuff on Youtube and Facebook. Their consumption of the media is increasing but just in a different form. The important thing is that it is reality media,” Adams said. Advertising is not working
His view is supported by Hew Leith, a former M&C Saatchi director and CEO at agency 10x.
Advertising is just not working anymore
“Advertising just isn’t working anymore,” said Leith. “You are seeing people skip TV ads if they can and [a growing number] of people have ad blockers.”
He claims that experiential marketing is growing for two major reasons. Firstly, because millennials would rather tell people about something they have done than about something they have got. The second is that they can share these experiences on social media. He says FMCG brands have traditionally been at the forefront of using experiential media but this is rapidly spreading to other markets as they realise the benefits of sharing these experiences digitally.
10x created the a slow-motion video Asahi booth, which lets beer drinkers experience what it is like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam.
“In the old world agencies would have created an ad, pushed it in front of you, annoyed you and bashed you over the head with messages until you bought something, ” said Leith.
“In the new world you create an amazing experience. Not only do you want to get involved in it, you give up your time, get in a queue, wait to do it and then share it online because you are happy to.”
Sharing the experience on social media means that the marketing can extend beyond those at the event. Whereas 100 people could attend an event while sharing it could mean thousands are engaged with it.
“It is almost that we are supercharging the experience,” said Leith.
Influencers are also a good way to extend the message further, adds Leith. Josh Patterson from Made In Chelsea, who has 270,000 instagram followers, was invited to the Asahi booth launch.
“The result was that he shared the experience and within eight hours the booth with branding had been seen or liked 60,000 times on Josh’s Instagram channel alone.” said Leith.
Experiential’s changing reputation
Tim Jones, creative director at RPM Agency, said that many people think that experiential marketing lacks the scale and impact to effect brand quality. That perception is changing as brands now recognise the benefits.
“In the last five years we have been seeing brand experience is no longer a channel but an attitude to total brand building,” he confirmed.
“The change has been so dramatic that clients are event asking to build brands from scratch using the experiential agenda.”
Innocent has been at the forefront of experiential marketing and even before the onslaught of social media.
Jamie Sterry, brand activation manager, said experiential marketing allowed Innocent to build a solid fan base and build a story when it had little funding for major advertising.
“I think by doing events and having a real world presence it enabled us to build quite a solid fan base and we had a lot of brand advocates,” he said.
“When social media came about it was a natural way to continue that conversation.”
The brand has recently launched Innocent Unplugged, a festival targeting younger people who want to switch off from all technology. “When people step foot in there they will get the brand,” he said. He admits that traditional media and marketing is still doing an awareness job but said: “This (experiential marketing) is delivering that talkability. This is the part of your brand people are going to talk about and remember you for.”
Heineken, meanwhile, has targeted the 18 to 24 year olds with its Bulmers Colourena festivals.
“Over 13,000 people interacted directly with the Colourena at festivals including Isle of Wight, and activity reached over two million people on our social networks, ” said Emma Sherwood-Smith, cider director at Heineken.
“We have to provide content that will appeal to these consumers and deliver it in a way that fits with their lives. Creating unique content, which is undoubtedly how Bulmers brings millennials closer to the brand.”
Bulmers also held a world first with its ‘totally black and white bar’.
“The images were so striking, it meant international PR coverage and thousands of social media interactions,” she said.
FMCG brands are not the only ones to get in on the experiential marketing bandwagon. Recently Samsung opened a new flagship retail store in New York, a so-called ‘living lab and digital playground’. It allows consumers to see and try out the latest kit but without the emphasis on buying the product itself.
Ben Reed, head of brand engagement at The Silvertown Partnership, said: “For many, the concept of a shop that doesn’t sell is an oxymoron. But for those involved with the burgeoning brand experience world, this is just another example of a fast-growing trend set to transform the way brands communicate with their customers. “
He argued that the reason this has has created a buzz is because brand experiences are “exciting, memorable and something you want to tell – and sometimes brag to – other people about.”
What next for experiential?
Leith said that brands are getting bolder but believes they can do much more.
“I would like to get to a stage where marketing is so good that people will pay for it,” he said.
“We have already started to see that with Red Bull, which charges people to go to events such as Culture Clash and the Red Bull Air Race.”
Adams said he expects technology to continue to change the face of experimental marketing.
He highlights the virtual reality campaign of The Economist, which allows people to witness the appalling destruction of art works in museums by ISIS.
“I am sure that a lot more of those technologies, as they start to be developed, will be leveraged in experiential activity,” he said.
